A Tool That Pre-Qualifies sales Prospects
Customer Challenge: When marketing real estate via the Internet it seems self-evident that buyers demand the availability of prices or status of the project or unit they are seeking. The First Question is Always; “Is It Available, and Does It Meet My Budget?”
Yet for new home buyers this information is often nowhere to be found on the developer’s website. The practice of withholding availability and prices until the potential buyer is in the sales office will only create frustrated shoppers who go elsewhere, particularly those in foreign markets that most Latin American Real Estate Sellers seek.
The Real Estate Industry in Latin America requires its own particular inventory of Internet marketing solutions and GMG360 provides an innovative suite of strategic tools. Our signature and most effective tool is our Real Estate E-Brochure, its primary function is to quickly identifying hot prospects, add value and creditability to the development, used as a “Live” sales tool by real estate sales staff for complex price or floor plans, and lowers overall Per-Lead Acquisition Costs.
Now Real Estate Developers have an easy-to-use, time-sensitive sales tool that helps offset the rising production costs and slow distribution times associated with printing and mailing conventional sales collateral to foreign buyer prospects. E-Brochures not only help qualify prospects in minutes but are a highly effective tool sending serious buyers to your sales teams and your sales offices automatically.
| Prices & Availab ility | | Prospects interested in your project are seeking prices and availability immediately. The only effective way to deliver information quickly and cost effectively is using the power of the Internet combined with the right marketing tools. Sending word doc’s or PDF’s for example will not provide the perceived value and more importantly they cannot gather critical data from your prospects, or instantly notify your sales team’s that the prospect has expressed more interest. | | | | Lead Qual ificat ion Form | | By the time your warm prospects receive their personalized e-brochure, you have already gathered invaluable information. The E-brochure is a highly effective tool in converting warm leads to Hot Leads. With CRM and E-brochure combined, the greatest value is that all data will automatically update the prospects CRM lead form as well as notifying the assigned Realtor they have a new Hot Lead. | | | | Viral Marketing – Refer A Friend | | Today, the only cost-effective way to generate leads is through either ‘word of mouth’ or ‘viral’ marketing tactics. This type of marketing uses your prospects or clients as your marketing team to generate awareness and new buyer prospects to your project. Referrals have a much higher chance of closing than interruptive advertising leads such as Billboards, radio, tv, etc. E-Brochure, used in combination with your real estate CRM, will create for you a automated, referral machine. | |
On average real estate sales prospects will pre-qualify themselves in less than20-minutes.
How is this possible? It is because you are delivering what the prospects want to know most,
"prices and availability" at the peak of the interest!
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